Digital Marketing Career

Digital Marketing is the science of spreading your voice and showing your brand across the web with constant interaction with your prospecting clients and existing clients in online media.

For best performance in digital marketing, the most effective digital marketing channels are such:

  1. Content Marketing
  2. Search Engine Optimization
  3. Pay Per Click Google Ads
  4. Social Media Marketing
  5. Image and Video Marketing
  6. Affiliate Marketing

Digital Marketing Eligibility Criteria:

No, there are no eligibility criteria for this course.

For digital marketing, I, don’t think you need a personalized degree. But for the qualification, you need a degree. Digital marketing is a very vast field and getting more and faster day by day. So to survive in this field you need to be updated with the field

But Having a Marketing degree would be preferable education required for a career in the digital marketing field will vary, depending on the position. Generally, earning digital marketing certification is a good start.

Digital Marketing Jobs by 2022:

As per the research done a few years back, it is expected that 18 lakh jobs will be created by 2022. Companies are in urgent need of skilled digital marketers to build up their business presence and beat the competitors in the market.

India today says hybrid jobs like IoT Engineer, Digital Marketing specialist, and Machine Learning Engineer are in huge demand at present.

Required Digital Marketing Skills:

  • Only results that you produce make you a smart digital marketer, not qualifications.
  • Ability to think Positive
  • Ability to Execute and analyze drip marketing campaigns
  • A mix of Creativity and analytical abilities
  • Good Copy and visual storytelling abilities
  • A likable Personality
  • Ability to analyze quantifiable metrics
  • Having Design Knowledge will be an add-on

Digital Marketing Career Path:

If you are a fresher, a student, or a job seeker Can take SEO, PPC or Social Media Specialization is better than doing the complete digital marketing course. Basic knowledge of internet marketing is enough to start a career in digital marketing.

If you have any prior experience in the Search Engine Optimization process or Pay-Per-Click Advertising or any other segment of digital marketing, and now want to gain advanced-level knowledge of digital marketing, then you can take new digital skills by taking up the choice of course in digital marketing. We recommend this for individuals who are already in this profession and willing to take their careers to the next level in digital marketing and for entrepreneurs who are planning to expand their online ventures.

Average Salary for Digital Marketers:

  • Years of Experience: 0 – 1 = 1.80 – 2.50 L Pa
  • Years of Experience: 1 – 3 = 2.40 – 5 L Pa
  • Years of Experience: 4 – 8 = 6 – 14 L Pa
  • Years of Experience: 9 + = 15 – 25 L pa

Above mentioned figures are roughly quoted by considering stats from job mediums, pay scale may differ from industry to industry.  All in all digital marketing careers have a huge demand in the market.

Conclusion:

There are Two Sides to Digital Marketing, one for freshers and one for experienced professionals.

For freshers, it is vital that the candidate must be aware enough and have common sense. Go through the basics of Digital Marketing on the internet, read the basics such as SEO, Social Media, PR, Websites, and Copywriting and read a lot of case studies.

Here is the most important thing which half of the candidates forget to do.

To go before an interview, always go to the company website. Most Important. Try to see the website as a Digital Marketer, not as a visitor. Make educated guesses as to why that button is here, What text is on the slider, and what are they doing on Social Media.

Now, once you have gone through the website, try to make a few strategies for yourself for the company keeping the objective very clear in mind. Yes, it’s extremely critical. An objective can be anything such as increasing likes on Facebook, increasing visitors to the website, making YouTube video views high, increasing payment conversions or some other thing to increase the visibility of the site.

To gain a strong understanding of how Digital Marketing Works, get enroll in a digital marketing course today!