May 6, 20230 Comments

How to Leverage Data Analytics to Improve Your Digital Marketing Strategy in India

Data analytics is the process of collecting, processing, and analyzing data to gain insights into trends, patterns, and relationships that can inform decision-making. In the context of digital marketing, data analytics allows you to understand how your target audience interacts with your brand and content across different channels, such as social media, websites, and email. With the vast amount of data available, it can be challenging to determine the best

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October 30, 20180 Comments

How important is UTM Parameters for Digital Marketing Analysis?

Do you Track your Campaign with UTM parameters? When you have so many marketing tools and analytics platforms, Sometimes you feel helpless to understand what is actually going on your tweet or facebook ad, sign up form, newsletters, sale etc. But have you ever thought adding UTM Parameters to your links will help solve all your problems regarding tracking of Campaign, attributing, and solution for your marketing efforts? Let discuss

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October 25, 20180 Comments

Difference between Google Analytics vs Google Search Console

GA4 vs Google Search Console Google Analytics is one of the powerful tools. It helps you to analyze your data and gives you valuable information. It gives information about the audience, acquisition, behavior, and conversion. Whereas Google Search Console (alias Webmaster) helps us with SEO, Site’s Positioning, Organic Search traffic, SEO Queries, Impression, clicks, and more. You can also get information about, how Google is crawling your site and how

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October 15, 20180 Comments

Top 10+ Google Analytics Reports for Digital Marketing Analysis

What Can Google Analytics Track? If you are an analyst probably you have heard about Google Analytics. But what exactly does Google Analytics Track? Google Analytics is a free tool helps you to analyze the performance of your website. With Google Analytics you can track all dimensions and metrics and sorts the visitors according to your need and demands. You can integrate other Google Products like Google Ads and Google

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