Best Techniques for Keyword Ranking Google
How to choose a keyword to rank on Google? This can be a brainstorming process. Writing a content keeping search engine guidelines in mind is really a big challenge. You can see it is one of the trickiest strategies, utilizing a particular keyword to write content and make it rank high on Google. But if are able to find the right keyword for the given post, almost half the game is on your side. You have to engage the keyword and weave it into a well-written content.
Keep your Website clean and Robust:
This is the primary step you have to take care of. You will need to have some strong basics in place before you can hope to rank for any keyword.
A strong Website: Having a strong website is the primary step to look after. A properly structured website and networks of other platforms like Blog, Social Platforms and Email contacts you can reach out for occasional help.
Keep above-mentioned elements ready before jumping into the competition.
How to do Keyword Research?
Select seed keywords which are related to your services or products. For example, you are providing Digital marketing services, take that keywords put it on Google search bar. Get the Google suggestions on the bottom of the page; choose few suggested keywords which perfectly suit your business model.
Image courtesy: Google
There are few other techniques to find a niche keyword:
- Take use of Quora Articles
- Look into competitors posts
- Take help of your webmaster search console
Top 9 Keyword Tools:
Make use of different keyword tools like
- Google Keyword Planner Tool
- ahrefs Keyword Explorer (paid)
- Ubersuggest (paid)
- Google Trends
- Answer the Public
- Keywords everywhere
- Soovle
- Wordstream Keyword tool
- Keywordtool.io
Keyword Selection:
To select a keyword, we have to keep in mind that what does the audience intent? Does the audience intent is to get the information or to buy products? The user intent will be general or specific.
For Example:
As shown in the above images, keywords are having different intent. The first image is a general keyword “PPC” we cannot decide what is the user’s intention? Do they are looking for information or training or services?
The second image is a specific keyword “PPC training in Bangalore”. Here the user intent specifies that he or she looking for PPC training institute in Bangalore.
Select the keyword according to the buyer persona. We are not doing any social services to educate people. Our target is to get business and revenue.
Play with commercial intent keywords.
For Example:
If you are running an E-commerce website, the targeted keywords should contain:
- Buy
- Discount
- Deal
- Free Shipping
“Buy Samsung Galaxy J7”, ”Best Deal on Clothing”, ”20% discount on Men’s T-shirt”, “Custom Mobile Accessories Free Shipping”. These types of keywords give us conversion.
If you are a services provider:
- Affordable
- Cheap
- Best
- Top
These types of keywords help to sell our services.
“One size does not fit to all”, don’t stick to above mentions keywords every time those are few examples I have given.
You might have a question what could be the size of a keyword? read below to find the answer.
What is the ideal volume and size of the keyword ranking Google?
Consider two things in mind one is volume and length of the keyword. Choosing a keyword with too much volume put our content post in a risk and choosing too low volume keyword does not give us any traffic. The keyword should have a decent volume to get rank on Google.
For example:
- Digital Marketing services – volume of 12,000 – competition of high
- Best Digital Marketing Services – volume of 3,000- computation of medium
- Digital Marketing Services Koramangala – volume of 500 – computation of low
Choose the second keyword instead of first and third. The second keyword has less volume compared to the first one but it is a decent volume keyword to rank your content on Google. The third keyword also helps you to generate the traffic but it is Local SEO intent.
To speak really the keywords which we using are type related, Voice search is the future of the search process. Campaignlive rolled a good content about how voice search changing the Searching style of a user.
Image courtesy: Campaignlive
Alexa, Siri, Microsoft Cortona, and Google Voice Search are the some of the trending Artificial intelligence systems.
Image courtesy: Campaignlive
Voice searches are mostly Question phrases, They are longer than a general keyword search terms.
For example:
- What is the Best Digital Marketing Institute in Koramangala?
- Who is the Best Actor of Bollywood?
- Where is the Niagara Falls?
To beat your competitors you should be in the front line to utilize new resources of digital technology. Use of those voices searches related phrases to rank our content on Google.
Content Creation Concept:
What kind of content you deliver to the audience depends on your resources. Keep your audience in mind before creating content, the information you provide should inspire and make them share your post. Below are the top performing content paths.
- Blog
- Videos
- Infographics
- Articles
- User Guide
- Case studies
- E-Books
- Newsletter
- Podcasts
The content whatever you choose to prepare should be very qualitative. If you not having time and resources, better outsource.
Have an eye on Competition:
Once you are done with the keyword, search the keyword on Google and find out the top competitors for the keyword. Select the competitors and check how they are doing, pay attention to:
- URL
- TITLE
- DESCRIPTION
- CONTENT
- IMAGES
- LINKS
Do the work a bit stronger and qualitative than your competitors.
Execute the Plan:
Once done with content, check twice before making it live. Search Engines penalize spam and duplicate content. Search Engine look for high-quality content, never stuff your keyword in content. Start optimizing the content by using SEO techniques.
SEO can be divided into two parts:
- On-page
- Off-page
On-Page optimization for Keyword Ranking Google:
On-page optimization is the practice of optimizing individual web pages of a website in order to get rank higher on the search engine. Here presents a checklist of On-page keyword ranking techniques to make sure of.
- Meta Title
- Meta Description
- SEO friendly URL
- Header tags (H1, H2, H3, and H4)
- Keywords
- Responsive Design of web page
- Internal Links
- External Links
- Page Speed
- Images
- Social links
- Image ALT tags
- Anchor Text
Above mentioned elements should be taken care. Every element should contain the keyword (except page speed and design of web page).
Off-Page promotion for Keyword Ranking :
Off-page optimization is the practice of improving the position of a website in search engine by promoting our website on various platforms.
Here is the list of Off-page techniques:
- Link Building
- Blog Submission
- Article Submission
- Blog Commenting
- Social Bookmarking
- Link Exchange
- PPT sharing
- Infographic sharing
- Video submission
- Image submission
- Search engine Submission
- Local Listings
Most people do Link building, check our blog Importance SEO Linkbuilding Tactic to know why it is important. Every Off-page technique has its own impact; try to perform all the techniques to rank higher.
Promote the content as high as possible, keep monitoring the results. Check your keyword ranking week on week; if your targeted keywords are not performing well implement new strategies to scale up your traffic.
Conclusion:
I hope you have got a good idea on how to rank your keyword on Google. Perform all the above-mentioned techniques on your website, generate good revenue.
A specific Keyword has its own importance and demand. Usually Google takes certain time to notice the changes on published page. In this blog post all the important information has been covered on how to improve the ranking of a page for a specific keyword. Join the SEO Training Course and learn how to Lay the groundwork, How to Analyse your competitors, Executing, Optimizing and Publishing because all these factors carries an important role which helps in ranking of your page for a specific Keywords.
