What Skills are required of a Digital Marketer?
“Build your skills, not your resume.” – Sheryl Sandberg
Digital Marketing is an immense field with different specializations in it and to become a successful digital marketing professional, one needs to have a mixture of skill sets including SEO, PPC, Content creation, analytical etc along with constant urge of learning and staying up to date with the current trends in the digital marketing industry.
Here’s important technical and soft skill set generally an employer sought from a digital marketing professional and these are considered as top skills for a digital marketer.
Technical Skills Required in Digital Marketing
In SEO:
SEO helps websites to rank high on search engines (like Google). Higher rankings result in high visibility, more no of organic clicks, and increase in no of leads or sales. As a digital marketer, you should know how to research keywords, optimize website content, and build high-quality backlinks. SEO capabilities are one of the major skills for a digital marketer, which is widely sought in the industry.
In PPC:
Organic traffic is great, but paid advertising is what gets quick results for businesses. A digital marketing person is expected to run promotions with various pay per click platforms, they should know how to create campaigns and efficiently manage & optimize them also how to scale up or down a campaign. The game here depends on compelling ad copies, choosing the right keywords, and managing your budget wisely. Again, one of the crucial skills of a digital marketer in the industry.
In Social Media Marketing:
Social media platforms are widely used to connect with a firm’s target audience. A skilled digital marketer is supposed to create engaging posts, run targeted ad campaigns, and analyse metrics to take corrective actions regarding campaign promotions. Remember, each platform has its own set of characters – what works on Instagram might not do well on LinkedIn.
In Content Creation:
Content is king in digital marketing. Any blog, video, infographic, or podcast, content that informs, entertains, or inspires target audience is key. Strong writing skills are necessary, along with being able to create visuals using tools like Canva or Adobe tools give you a competitive edge over others.
In Email Marketing:
Email marketing might sound a bit old, but it has been a proven method for the purpose of nurturing leads and building strong customer relationships for a very long time. Skills such as writing captivating email content. Segmentation and know-how of email platforms are important.
In Analytics & Data Interpretation:
In digital marketing, every strategy is data driven. You need to understand analytics tools to track the performance of campaigns, measure ROI, and identify areas for improvement. Traits such as being comfortable with numbers and insights are important. These skills of a digital marketer will make him or her an invaluable asset to any organization.
Soft Skills Required in Digital Marketing
Communication and Collaboration:
Digital marketing roles demand getting in touch with team members, designers, developers, and clients quite often. Proper communication and presentation are vital for career growth.
Creative and Problem-Solver attitude:
You will often need to think outside the box to create campaigns that stand out. And when things do not perform as planned (which happens), problem-solving and troubleshooting skills will come to your rescue.
Continuous Learning and Staying up to date:
Digital marketing field is evolving quite fast. Hence learning attitude and staying up to date is very much important.
A Career in Digital Marketing in India filled with Potential and Success
Digital marketing is becoming one of the top career choices in India due to the growth prospects and relevance in the present tech-driven world. Affordable internet access in the country and millions of people are getting connected to online every year. All business organizations are exploring digital avenues currently to stay competitive, hence opportunities are abundant for the right candidate and who has the skills of a digital marketer as discussed earlier.
If you are looking for a career in digital marketing, our 3-months hands-on digital marketing course could be the ideal spot to start your journey. Our hands-on learning approach on SEO, PPC (Google Ads), social media marketing, content creation, and more along with the latest practical focused curriculum, projects and internships will assist you to start your career on a strong foothold.
Also read our most loved posts related to – Digital Marketing:
Learn Digital Marketing Online for a Successful Career
Which is the Best Digital Marketing Institute in Bangalore?
Google Search Operators – Your Secret to Efficient Searching
Google Certification for Digital Marketing: Elevate Your Career
