Why does automating your bid vs. using manual bidding contribute to a successful google ads campaign? Today I am going to tell you about Automated Rules in Google Adwords. Before we jump into the Automated Rules, let me give a small introduction about types of bidding strategies in Google Ads. There are 2 types of bidding strategies in Google Adwords:   1. Manual Bidding Strategy Manual CPC 2. Automated Bidding Strategy