Join the Best Google Tag Manager Course
- 2024-25 Latest GTM Curriculum
- 4.8 Star Google Rating
- 10+ Yrs Industry Experience Faculty
- Job Placement Assistance
Please use the form below for enquiries
Google Tag Manager Course
- Learn & Understand and Use Google Tag Manager | (2 Hours)
- Learn to deploy various tags and track them in Google Analytics | (6 Hours)
- Learn to use Data Layer to track certain actions | (12 Hours)
- Learn to deploy Facebook pixel via Google Tag Manager | (4 Hours)
- Import and Export Tags from one account to other | (4 Hours)
GTM at eMarketEdu
eMarket Education is providing the best Google Tag Manager Training if you want to enhance the analytics and tracking of your website.
Our online Google Tag Manager course is among the best in Bangalore and covers all the key topics from implementing and troubleshooting tags to setting up and configuring your container. You will be able to confidently and accurately gauge the success of your website with the help of this training.
Enroll today and start mastering the powerful tool of Google Tag Manager.
Google Tag Manager Course Syllabus
- Track User Activity (Time & Scroll), Internal Link Click, Outbound Link Click, PDF Download, YouTube Video Views, Main Menu usage etc.
- Track Website Calls from Phone Number Clicks
- Send additional Information like Client ID, Session ID, User ID, GCLID, UTM Parameters to Google Analytics by Form Submissions.
- Track the Keyword Path, Landing Page Path CTA Journey of the user in his journey to purchase.
- Serve Popup after ‘X’ days of User Visit.
- Track the Initial and Last Sources (Referrer, Direct, UTM’s) the user came from
- Track unique Visit Counts, Page View Count of the user.
- Track the First Landing Page of the user.
- Track Lifetime value of the customer.
- Track High cart values purchases and offer them relevant offers
- Track User Conversion Time from First Day Visit.
- Track New vs Returning visitors.
- Track Internal Site Search and missed Site Search Terms
- Track how much time a user took from the First Visit till purchase.
- Track Blog Read, Share, Comment.
- Track number of Blogs read, and Last Blog viewed by a visitor before converting.
- Track and differentiate a normal visitor vs a Paid visitor.
- Storing the High value cart purchases to cookies and offer them relevant offers.
- Track Form Field Data, Errors, and Submission Time of a user.
- Track 404 Error Pages
- Track Number of Product added to the Cart and then add visitors to their respective remarketing bucket
- Track Number of PDF downloaded and then add visitors to their respective remarketing bucket.
- Thank you Page event tracking, by avoiding duplicate transaction.
- Social Share Click / Social Exit Tracking
- Classify Users into Low, Medium, and High Value Customer
- Fix Ecommerce Duplicate Transactions
- Enhanced Ecommerce Event Tracking
- Google Ads Conversion Tracking, Google Remarketing Tag with GTM
- Cross-Domain Tracking
- Facebook Pixel & Custom Events Integration
- Pinterest, Snapchat Pixel & Custom Events Integration
Why Should You Learn Google Tag Manager Course?
Anybody working in web development analytics or digital marketing needs Google Tag Manager (GTM). Its capacity to simplify tag management across apps and websites makes it indispensable for enhancing tracking optimization and the performance of digital marketing in general. Below are the detailed reasons why learning Google Tag Manager is crucial for professionals and businesses alike.
1. Simplified Tag Management
One of Google Tag Managers main advantages is that it makes managing tracking codes (tags) easier without requiring direct website code modifications. Previously web developers and marketers had to manually enter conversion tracking codes or analytics scripts into the website which was laborious and prone to mistakes.
2. Improve Website Performance
By efficiently managing tags, GTM ensures that your website loads faster. When you place multiple tags directly on a website, it can slow down the site’s performance. GTM, however, allows asynchronous loading of tags, meaning that tags are fired without interrupting the website’s speed.
3. Develop Your Capabilities in Analysis
Numerous opportunities exist in Google Tag Manager to delve deeply into analytics. Tracking user behavior events and conversions is made simple by its smooth integration with Google Analytics and other tracking platforms. This means you can capture data about how users interact with your site beyond basic page views.
4. No Need for Extensive Coding Knowledge
The fact that Google Tag Manager can be used effectively without requiring you to be a developer or possess extensive coding knowledge is one of its most alluring features. It provides an intuitive user interface with a drag-and-drop system for creating and managing variables triggers and tags. improves agility and flexibility.
5. Improves Agility and Flexibility
The ability to swiftly implement or alter tracking without waiting for developers is a huge advantage in the fast-paced digital world of today. GTM empowers marketing teams to make tag adjustments and tracking updates in real-time, improving agility.
6. Increased Data Accuracy
With GTM, data accuracy is improved significantly because it allows for precise and conditional firing of tags. This ensures that the right data is collected under the right circumstances, and unnecessary tags do not fire, which can skew data.
7. Better Conversion Tracking and Attribution
GTM makes it easier to track conversions and attribute them correctly. GTM lets you set up and manage all of your tracking pixels in one location whether you’re using email marketing Facebook Ads or Google Ads. Accurate conversion tracking leads to better insights into your ROI.
8. Custom Event Tracking
Event tracking is critical for understanding how users interact with various elements on your site. GTM allows for highly customizable event tracking without the need to manually add event code to every clickable element.
9. Connectivity with External Tools
Google Tag Manager works with a variety of third-party tools and is not just compatible with Google products. Because of this it is a crucial tool for companies that use a variety of marketing advertising and analytics platforms.
10. Server-Side Tagging
Although server-side tagging has been introduced by GTM, client-side tagging is still widely used. This allows for greater control over your data, faster page loads and better data privacy. Server-side tagging ensures greater security and privacy compliance by sending data via your server before it reaches third-party platforms.
11. Prospects for Career Advancement.
Those who work in web development and digital marketing must be proficient with Google Tag Manager. Professionals with the ability to monitor and control website analytics and important marketing metrics are highly valued by employers.
12. Data in Real Time and Better Reporting.
With GTM, the time between implementing tags and seeing data in analytics is almost instantaneous.This allows you to make decisions more quickly because you don’t have to wait for tracking codes to be deployed by developers. GTMs real-time data gives you more insight into the effectiveness of your marketing initiatives.
Learning Google Tag Manager is essential for today’s marketers. For web developers, analytics experts and digital marketers who wish to increase control over their campaigns, optimize tracking and enhance website performance, learning Google Tag Manager is crucial. Whether you want to boost your career or increase the accuracy of your company’s data GTM offers the resources you need to thrive in the rapidly changing digital environment.
Know from People who made the right Choice
Google Tag Manager Training Course Overview
Is GTM for Free?
Google Tag Manager delivers simple, reliable, easily integrated tag management solutions for free while helping in your website page speed and multiple tracking option for your digital marketing purpose.
Is Google Tag Manager difficult to learn?
GTM is easy to learn provided you have the fundamental understanding of Google Analytics.
Do you need to know coding to manage GTM implementation?
GTM does not need any particular skills or web development.
Is there a certification for Google Tag Manager?
Officially there is no Google certification specially for GTM Course. But upon successful completion, you will receive the Google Tag Manager for Beginners Certificate, from our institute which can be your officially recognized credential in the industry. Once earned, you can display the certification on LinkedIn, showing your expertise to employers and recruiters globally.
How much time is needed to learn Google Tag Manager course?
While the duration to complete the Google Tag Manager course may vary, we recommend spreading it over three to four weeks. Through this you will have adequate time to apply the learnings practically to your own or your client’s accounts, reinforcing hands in approach of the training course.
Is Google Tag Manager hard to learn?
Google Tag Manager requires a certain level of technical knowledge or training—whether through formal courses or self-study—to use effectively. Proper understanding and knowledge are required for the purpose of setting up tags, triggers, and variables. Tasks like implementing Facebook pixels, familiarity with how Facebook tracking functions is also necessary to ensure accurate configuration.
What are the 3 major components of Google Tag Manager?
Google Tag Manager includes three main parts, they are Tags, Triggers, and Variables. Each one plays a crucial role in its functionality, and this course will provide detailed understanding of how to use them effectively, though theoretical classes as well as practical sessions.
How do I practice Google Tag Manager?
Access the Variables section in Google Tag Manager and set up a new User-Defined Variable. Select the Constant Variable type under the Utilities category. The first variable we will set up is GA Property, which provides a quick and efficient way to apply the Google Analytics Tracking ID across all newly created tags.
Is Google Tag Manager a SEO?
Google Tag Manager itself does not have a direct impact on SEO. However, its value lies in how effectively it is implemented and used to support SEO efforts. One key benefit lies in enhancing website measurability, allowing you to gather valuable data—such as keyword performance—which can help optimize keyword selection and improve overall SEO strategies.
What is the cost of Google Tag Manager?
Google Tag Manager is completely free to use. But, when you want to access certain advanced features, it may require additional costing. Organizations seeking enhanced capabilities, the enterprise version—GTM 360—is available at no cost. However, to use it, you need to have a subscription to Google Analytics 360 (GA 360), which costs approx. $150,000 per year or $12,500 per month.