Course Outline & Duration
- Learn & Understand and Use Google Tag Manager | (2 Hours)
- Learn to deploy various tags and track them in Google Analytics | (6 Hours)
- Learn to use Data Layer to track certain actions | (12 Hours)
- Learn to deploy Facebook pixel via Google Tag Manager | (4 Hours)
- Import and Export Tags from one account to other | (4 Hours)
Why GTM from eMarketEdu?
eMarket Education is providing the best Google Tag Manager Training if you want to enhance the analytics and tracking of your website.
Our online Google Tag Manager course is among the best in Bangalore and covers all the key topics from implementing and troubleshooting tags to setting up and configuring your container. You will be able to confidently and accurately gauge the success of your website with the help of this training.
Enroll today and start mastering the powerful tool of Google Tag Manager.
Course Syllabus
- Track User Activity (Time & Scroll), Internal Link Click, Outbound Link Click, PDF Download, YouTube Video Views, Main Menu usage etc.
- Track Website Calls from Phone Number Clicks
- Send additional Information like Client ID, Session ID, User ID, GCLID, UTM Parameters to Google Analytics by Form Submissions.
- Track the Keyword Path, Landing Page Path CTA Journey of the user in his journey to purchase.
- Serve Popup after ‘X’ days of User Visit.
- Track the Initial and Last Sources (Referrer, Direct, UTM’s) the user came from
- Track unique Visit Counts, Page View Count of the user.
- Track the First Landing Page of the user.
- Track Lifetime value of the customer.
- Track High cart values purchases and offer them relevant offers
- Track User Conversion Time from First Day Visit.
- Track New vs Returning visitors.
- Track Internal Site Search and missed Site Search Terms
- Track how much time a user took from the First Visit till purchase.
- Track Blog Read, Share, Comment.
- Track number of Blogs read, and Last Blog viewed by a visitor before converting.
- Track and differentiate a normal visitor vs a Paid visitor.
- Storing the High value cart purchases to cookies and offer them relevant offers.
- Track Form Field Data, Errors, and Submission Time of a user.
- Track 404 Error Pages
- Track Number of Product added to the Cart and then add visitors to their respective remarketing bucket
- Track Number of PDF downloaded and then add visitors to their respective remarketing bucket.
- Thank you Page event tracking, by avoiding duplicate transaction.
- Social Share Click / Social Exit Tracking
- Classify Users into Low, Medium, and High Value Customer
- Fix Ecommerce Duplicate Transactions
- Enhanced Ecommerce Event Tracking
- Google Ads Conversion Tracking, Google Remarketing Tag with GTM
- Cross-Domain Tracking
- Facebook Pixel & Custom Events Integration
- Pinterest, Snapchat Pixel & Custom Events Integration
eMarketedu vs. Others
Feature | eMarket Education | Other Institutes |
---|---|---|
Objective | Practical based training | Majorly theoretical knowledge |
Course Duration | 45 Days | 1 month |
Course Fees | ₹18,000 | ₹20,000 – ₹50,000 |
Mode of Training | Online | Pre-recorded videos |
Placement Assistance | 100% placement support | Limited / No |
Training Add-ons | Working on client's live project, 1-1 attention, Resume building, job interview preparation | Very limited / No |
Innovation | Advanced curriculum | Generally no change in curriculum |
Commitment | Train students to achieve Mastery with expertise | Generally no commitment |
Why Learn Google Tag Manager Course?
Anybody working in web development analytics or digital marketing needs Google Tag Manager (GTM). Its capacity to simplify tag management across apps and websites makes it indispensable for enhancing tracking optimization and the performance of digital marketing in general. Below are the detailed reasons why learning Google Tag Manager is crucial for professionals and businesses alike.
Reason | Description | Benefit |
---|---|---|
Simplified Tag Management | GTM simplifies managing tracking codes without modifying website code directly. | Saves time and reduces errors. |
Improve Website Performance | Efficient tag management ensures asynchronous loading of tags. | Enhances website speed and performance. |
Develop Your Capabilities in Analysis | Smooth integration with analytics tools enables event and user behavior tracking. | Deeper insights into user interactions. |
Minimal Coding Required | Intuitive drag-and-drop interface for creating and managing tags. | Accessible for non-developers. |
Improves Agility and Flexibility | Enables real-time tracking adjustments without developer involvement. | Faster implementation of marketing strategies. |
Increased Data Accuracy | Ensures precise and conditional firing of tags, avoiding unnecessary data skewing. | Improved reliability of analytics data. |
Better Conversion Tracking | Simplifies managing and attributing conversions from multiple platforms. | Accurate ROI insights. |
Custom Event Tracking | Allows detailed tracking of user interactions without manual code changes. | Improved user behavior understanding. |
Connectivity with External Tools | Supports integration with a wide range of third-party marketing and analytics platforms. | Seamless cross-platform functionality. |
Server-Side Tagging | Provides control over data, faster page loads, and better privacy compliance. | Enhanced data security and user trust. |
Career Advancement Prospects | Proficiency in GTM is highly valued in web development and digital marketing fields. | Opens up new career opportunities. |
Real Time Data and Reporting | Instant data updates and insights into marketing effectiveness. | Faster and more informed decision-making. |
Learning Google Tag Manager is essential for today’s marketers. For web developers, analytics experts and digital marketers who wish to increase control over their campaigns, optimize tracking and enhance website performance, learning Google Tag Manager is crucial. Whether you want to boost your career or increase the accuracy of your company’s data GTM offers the resources you need to thrive in the rapidly changing digital environment.
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GTM Training FAQs
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Is Google Tag Manager difficult to learn?
GTM is easy to learn provided you have the fundamental understanding of Google Analytics.
Do you need to know coding to manage GTM implementation?
GTM does not need any particular skills or web development.
Is there a certification for Google Tag Manager?
Officially there is no Google certification specially for GTM Course. But upon successful completion, you will receive the Google Tag Manager for Beginners Certificate, from our institute which can be your officially recognized credential in the industry. Once earned, you can display the certification on LinkedIn, showing your expertise to employers and recruiters globally.