Performance Marketing Course Online | Learn Performance Marketing

Performance Marketing Course

Learn Performance Marketing advance strategies to excel in executing Sales or Lead Generation campaigns.

Hands-On Practical Learning
Industry Best Live Projects
10+ Yrs of Experienced and Expert Faculty

Duration

45 Days

Mode of Class

Online

Course Fees

15,000 (Incl. Tax)

Next Batch

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Advance Course Syllabus

Learn to help Clients with Lead Generation campaigning by following 3 principles: Relevance, Control, & Results.

The course offers comprehensive training in performance marketing, covering psychology, advanced strategies, paid promotion platforms, keywords, ad copies, tracking (tagging) and analytics. You’ll also learn how to expand your reach with display network strategies and precisely target audiences. This advanced Performance Marketing course covers buying funnels, setting and measuring marketing goals, integrating goals into digital strategies, and techniques for campaign reporting and tracking.

Website & Landing Page Analysis
Keyword Research (using Google Keyword Planner)
Keyword Segmentation by Priority
Campaign Structuring & Budgeting
Ad Copy Writing
Ad Assets
Quality Score
Performance Marketing Metrics
Account Setup & Conversion Tracking Code
Campaign Setup & Manage Settings
Search, Display, Video, Performance Max, Demand, Remarketing, Smart Campaign (for lead generation and pay per call promotions)
Campaign Optimization & Reporting
How to Manage Small Business Google Ads Accounts
How to Manage Large Budget Google Ads Accounts
Best Practices with Automation Bid Strategy
Performance Analysis with Excel Technique
GA4 & GTM Link with Google Ads
Google Ads Certifications (Search Ads, Display, Video & Measurement)
How to analyze SEMrush data for better CTR & Conversions
Sharing Campaign Structuring, Ad Copy, Media Planning, Daily, Weekly & Monthly Work Templates
Overall Performance Marketing Checklist Template for daily update

eMarketedu vs. Others

Feature	eMarket Education	Other Institutes
Objective	Practical based training	Majorly theoretical knowledge
Course Duration	45 days	60 days
Course Fees	₹15,000	₹10,000 – ₹30,000
Faculty	10+ yrs Industry expert	< 5 yrs experienced trainers
Placement Assistance	100% placement support	Limited / No
Training Add-ons	Working on live project, 1-1 attention, Resume building, job interview preparation	Very limited / No

Why Learn Performance Marketing?

As per 2024 study by “SocialBakers”, around. 70% of D2C (Direct to Consumers) digital budget is being spent on performance marketing
For Startups performance marketing is the most prominent digital marketing channel
As per RedSeer Advertising report 2024, next two years will see a focus shift from brand building to performance, importance on advanced analysis tools will enable performance led platforms to see growth.
As it offers, data driven ROI focused approach where advertisers only pay when tangible outcomes like conversions. sales, lead submissions etc. occurs, hence, the channel is getting popular day by day.

Course Eligibility

eMarketEdu’s Performance Marketing Training Course is ideal for anyone who knows internet surfing, has basic MS Excel skills knowledge, and good proficiency in the English language, along with a desire to pursue a career or profession in digital marketing.

Affiliate Marketers
Working Professionals seeking to enter affiliate marketing field
Freelancers wanted to add affiliate portfolio
Business owners / Entrepreneurs who wants to learn digital marketing to propel their organization’s marketing efforts
Anyone has interest in affiliate marketing field

Advance Performance Marketing Course Benefits

Our Advance Performance Marketing Course program is designed to upskill candidates in core aspects of Performance Marketing or Lead Generation campaign management. This course covers in-depth understanding & expertise on;

Google Search, Display, Video, PMax, Demand Generation with Smart Campaigning and Remarketing Ads
Learn to run Performance Marketing, Lead Generation or Pay Per Click Campaigns
Advertise on Facebook & Instagram Ads
GTM & GA4 Integration with Google Ads
Hands-on practical on multiple live projects under the guidance of 15+ Years Industry experts

Upon completion, an individual would be able to strategize the Lead Generation campaigns, set up accounts on key platforms, manage budgets & bid strategy, optimize campaigns & Keywords data while analyzing data to get meaningful insights that will help the account grow.

This Performance Marketing course will help an individual make a successful career switch to become a Freelancer, Consultant or bag career jobs in Google Ads or Paid Ads industry.

Google Review Testimonials

eMarket Education

4.8

Based on 226 reviews

review us on

FIXNOW IT SERVICES

10:55 14 Dec 23

Happy for the best digital marketing course in bangalore offered by eMarket Education to propel our business digitally. Thanks for the trainers for sharing their valuable knowledge & insights on digital marketing.

morewall stone

14:51 02 Nov 23

Good place to learn Digital Marketing

PR PUJARINI SAMAL

12:06 17 Oct 23

Avinash Gunna

09:50 30 Sep 23

It was a very good learning experience in the Digital marketing workshop by Ranjan sir...Totally enjoyed and learned a lot... really worthy.....

Padmakumari Mamidi

09:38 30 Sep 23

It was a very good sessions of digital marketing classes by ranjan sir... I had really enjoyed it and the way he taught was fantastic....

Ramya Kamireddi

09:36 30 Sep 23

It's really a good opportunity to us to get much information about SEO and PPC from Ranjan sir. Thank you for your patience and explaining us in such a good way sir. We r very greatful to have you here for digital marketing workshop.

sathish Natarajan

17:13 02 Jul 22

I have taken Digital Marketing training from eMarket Education with trainer Mr. Ranjan Jena. He has 15+ Years experience in the Digital Marketing industry. I have taken SEO and PPC training from him Day 1 onwards he is focusing on a 100% practical and real time scenario based method of teaching and we are doing the practicals along with him. Mr. Ranjan Jen has very vast experience coming to SEO, i could say he can be a Top 5 Digital Marketer in Bangalore. I can say no other institutes will give the live access for their business website access for SEO practice and he understands and believes in my interest, grasping knowledge on SEO and being given the opportunity to work on the eMarket business websites. Now I am confident enough I can deliver the SEO projects like a professional. Only the simple two reasons I can suggest the course for digital marketing aspirants.1.) Mr. Ranjan has very good Industry Knowledge on SEO, PPC.2.) He has a down to earth attitude he behaves with the same response to fresher/experienced students.

jeevan biswal

08:44 01 Jul 22

If you are completely new to digital marketing and don't know where to start from, this is the right place for you. eMarket Education is the Best Digital Marketing Institute in Bangalore. The faculty is really good and friendly. They also help with placements for freshers in this field. I enjoyed so much and learn so many things in classroom environment.

Neeharika Sharma

11:08 07 Feb 22

Joining eMarket education was the best decision ever. The training I did with them was genuinely the most interesting & relevant training I have ever followed. I loved each and every class taught by Ranjan with in-depth real life examples. It has truly helped me be a better digital marketer in all aspects. All in all, I would highly recommend the program to anyone looking to further their skills in Digital Marketing as well as those who are thinking of switching career.

Performance Marketing Course FAQs

What students can learn from Performance Live Projects & Tools?

Performance Marketing Live Project

Students will be allowed to work on multiple PPC Google AdWords Live Projects to create campaigns, do keyword research, write ads, and implement new PPC campaigns confidently while being able to manage & optimize keywords & campaigns great.

A major focus during the Lead Generation Live Project will be on;

Being able to do campaign structuring for different websites & their requirements
Being able to run Search, Display, Video, Shopping & Remarketing campaigns confidently for any brands
Do keyword optimization using Excel techniques
Upload bulk keywords, ad copies and create multiple campaigns and ad groups using AdWords Editor
Able to refer to Google Search Console & Google Analytics to pick keywords and ad copy ideas and use best in Google AdWords
Create compelling ad copies and banner ads with the right selection of keywords for better quality scores.

What all Lead Generation platforms taught in the Performance Marketing Course?

Google AdWords
Bing AdCenter
AdWords Express
AdMob
Facebook Ads
Twitter Ads
LinkedIn Ads

Graduation not completed; can I attend the course?

Answer is yes. To pursue a career in Performance Marketing course, degree is not mandatory.

How will this course assist me to start my business?

If you have a business idea and want to start your business, then digital marketing will be an integral part of your marketing strategy. This course will make you proficient in performance marketing which is one of the most prominent channels in digital marketing. Also, for startups performance marketing is the most sought-after digital marketing channel.

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