Google PPC Training in Bangalore
Learn to advertise on Google Ads or run Performance Marketing or Lead Generation campaigns.
PPC Course Online Module
Learn to help Clients with Google Ads campaigning following 3 principles: Relevance, Control, & Results.
Google Ads Classes Overview
We offer comprehensive training in paid search marketing, search psychology, search ads, and keyword targeting. You’ll also learn how to expand your reach with display network strategies and precisely target audiences. This advanced PPC Google Ads course covers buying funnel, setting and measuring marketing goals, integrating PPC into digital strategies, and techniques for campaign reporting and tracking.
- PPC Website & PPC Landing Page Analysis
- Keyword Research with Google Keyword Planner Tool
- Keyword Segmentation by Priority
- PPC Campaign Structuring & Budgeting
- Ad Copy Writing
- Ad Assets
- Quality Score
- PPC Metrics
- Account Setup & Conversion Tracking Code
- PPC Campaign Setup & Manage Settings
- Search, Display, Video, PMax, Demand, Remarketing, Smart Campaign
- PPC Campaign Optimization & Reporting
- How to Manage Small Business Google Ads Accounts
- How to Manage Lacs Budget Google Ads Accounts
- Best Practices with Automation Bid Strategy
- Performance Analysis with Excel Technique
- GA4 & GTM Link with Google Ads
- Google Ads Certification Exam Completion (Search Ads, Display, Video & Measurement)
- How to analyse SEMRush data for better CTR & Conversions
- Sharing Campaign Structuring, AdCopy, Media Planning, Daily, Weekly & Monthly Work Templates
- Overall PPC Checklist Template for daily update
PPC Course Program: eMarket Education vs Other Institutions
| Feature | eMarket Education | Other Institutes |
|---|---|---|
| Institute Establishment | Since 2014 | Since 2017 |
| Course Duration | 3–4 months (45 Days Internship) | 1-2 months |
| Course fees | ₹20,000 | ₹40,000+ |
| Mode of Training | Classroom + Online | Online (Pre-recorded Videos) |
| Placement Assistance | 100% Placement Assistance | Limited / No |
| Training Add-ons | Hands-on Training, Working on Live Client Projects | More of Theory, Less Practical |
Google Ads Certification & Tools
Add demanded Google Ads Certifications & Tools expertise to your resume.
Google Ads Certifications
These are professional certifications that Google offers to individuals to prove their expertise in basic and advanced level of Google Ads. To get certified in Google Adwords, PPC marketers have to first learn PPC course and after course completion, they have to appear and qualify the pass percentage in the online test. Below are few Google Adwords certifications to know:
- Google Ads Search Certification: This certification is to learn, build and optimize Search campaigns. Through this, one will learn to build a search strategy that aligns with company goals, generate traffic, bring in new leads and acquire new customers.
- Google Ads Display Certification: This certification is to learn, build and optimize Display campaigns. Through this, one will learn to build a display strategy that aligns with company goals, generate traffic, bring in new leads and acquire new customers.
- Google Ads Video Certification: This certification enables an individual to learn to tell powerful stories on YouTube. This is a strong tool to keeps the users hooked throughout their buying journey.
Google Ads Tools
Let’s have a look at some of the powerful free tools offered by Google
- Google Trends: This is a free valuable tool from Google that gives most trending data about the popularity of search queries on Google across regions and languages.
- Google Keyword Planner: This is a free option in Google Ads dashboard that helps paid search marketers to research and find new relevant keywords, check their search volumes, competition level and many other important details regarding keywords. It is also one of the most sought-after tools by most digital marketers.
- Google Smart Campaign Analysis: This free tool helps us to analyze information about business, the target geographic location, target language, and keyword themes from the Smart Campaigns.
- GA4 Data Interpretation: GA4 is a free tool by Google which help digital marketers to monitor complete data of website performance in terms of user behaviour and live campaigns with accurate metrics and demographics information. This tool also gives real time data related to users and their activities with websites in 30 minutes.
Why PPC Training Courses?
- As per “Search Engine Journal”, approx. 39% of advertising budget is being spend on paid search (PPC), making it top digital channel
- As per “Statista”, advertisers are projected to spend $ 190.5 billion in search advertising in 2024
- India is the second-largest online market in the world (900 million internet user)
- Digital marketing in India is expected to grow at a CAGR of 25.4% year on year basis
- It is data driven and have unparalleled scope for optimization and scale
- Highly demanding with respect to market needs and trends
PPC Career Progressions and Salary Trends
- PPC Intern: Internship onto PPC field
Remuneration: Generally, companies offer stipend to interns to take care of travelling and food expenses
- PPC Associate: Assist PPC Specialist on to keyword, ad copies etc
Salary: 1 – 1.5 LPA
- PPC Specialist: Managing campaigns, optimization and analysis
Salary: 2.5 – 3.5 LPA
- PPC Specialist: Sr role to PPC Specialist, apart form managing campaigns, lead team and contribute on to PPC Strategy
Salary: 4 – 7 LPA
- PPC Manager: Oversee the management of all PPC promotions, PPC Strategy formulation. PPC team management, implementation of paid search strategy through team, Liaoning with top management
Salary: 4.5 – 9 LPA
- Director of PPC: Budget management, oversee PPC department and alignment of PPC strategies with company objectives
Salary: 10 – 30 LPA
- VP Marketing: Responsible for organization’s all marketing activities, marketing strategy, oversee marketing operations and ensure company’s growth and visibility
Salary: 12 – 99 LPA
Who Can Benefit from Pay per Click Training Course?
Anyone who knows internet surfing, has basic excel skill and has some proficiency in English language along with desire to pursue a career or profession in digital marketing can attend this PPC Google Ads course to get close to their professional dream.
- Freshers / Graduates / Students / 10+2 pass out
- Marketing Professionals
- Working Professionals seeking a shift in their field
- Anyone wants to pursue a career in freelancing
- Business owners / Entrepreneurs who wants to learn digital marketing to propel their organization’s marketing efforts
It involves more than just PPC Training
At eMarketEducation, we don’t provide just stipulated hours (as per course curriculum) of interactive training, but we hand hold trainees in every aspect of their professional journey as per their needs.
- Activity based learnings
- Highly skillful and experienced faculties
- One to One monitoring and support
- Guest lectures by industry veterans
- Industry case studies and project assignments
- Google Ads certifications
- Assistance in internship project
- Add on demand Google Ads Certifications & Tools expertise to your resume
- Soft skill and resume / interview preparation assistance
- 100% placement assistance
- Transition from course to a rewarding digital marketing career
Why eMarket Education for PPC Online Training?
1,600+ Digital Alumni
4.8 Star Google Rating
Best Live Project Practical
15+ Years Exp Faculties
PPC Training Benefits
A comprehensive program built to upskill people in core aspects of PPC mainly Google Ads, Performance Marketing or Lead Generation campaigning. This course covers in-detail understanding & expertise on;
Google Search, Display, Video, PMax, Demand Generation with Smart Campaigning and Remarketing Ads
- Learn to run Performance Marketing or Lead Generation or Pay Per Call Campaigns
- Advertise on Facebook & Insta Ads
- GTM & GA4 Integration with Google Ads
- Hands-on practical on multiple live projects under the guidance of 15+ Years Industry experts
Upon completion, an individual would be able to strategize the PPC campaigns, set up accounts on key platforms, manage budgets & bid strategy, optimize campaigns & Keywords data while analyzing data to get meaningful insights that will help the account grow.
This PPC course will help an individual make a successful career switch to become a Freelancer, Consultant or bag career jobs in Google Ads.
PPC Student Alumni Testimonials
PPC Google Ads Online Course FAQs
What is PPC?
PPC (Pay Per Click) advertising involves placing ads on search engines and social media platforms and paying each time someone clicks on them. This is an effective way to drive traffic to a business website and generate leads or sales.
How will this PPC course help me professionally?
In case you are fresher and looking for a career in digital marketing, this course can assist you to start the journey.
- If you are a marketing professional then this course will help you getting started with paid ads, one of the digital marketing channels
- If you are a working professional desiring to pursue a career in digital marketing, this course will assist you in that goal.
- If you want a career in freelancing, this course will equip you.
- If you are an entrepreneur / business owner, this course will assist you to propel digital marketing efforts of your business.
What kind of technical knowledge is needed to successfully complete the PPC course?
There is no prerequisite for the course, only ability to surf the internet, basic excel skills and a bit of english writing skill along with a desire to pursue a professional career in digital marketing are required, rest all can be learned during the course.
Graduation not completed; can I attend the course?
Answer is yes. To pursue a career in Pay Per Click(PPC), no specific degree is not mandatory.
How will PPC course assist me to start my business?
If you have a business idea and want to start your business, then digital marketing will be an integral part of your marketing strategy. Learning and understanding this PPC course will make you proficient in paid search which is one of the prominent channels for digital marketing.
What students can learn from Google Ads Live Projects & Tools?
Students are encouraged to work on multiple PPC Google Ads Live Projects to practise campaign creation, keyword research, write ad copies, and implement PPC strategy while managing & optimizing keywords & campaigns.
Major focus during the PPC Google Ads Live Project is to ensure that students can do the following:
- Structure campaigns proficiently for different websites.
- Able to run Search, Display, Video, Shopping & Remarketing campaigns confidently for any brands.
- Perform keyword optimization using Excel techniques.
- Upload bulk keywords, ad copies and create multiple campaigns and ad groups using Google Ads Editor.
- Refer Google Search Console & Google Analytics to pick keywords and ad copy ideas and use them in Google Ads.
- Create compelling ad copies and banner ads with the right selection of keywords for better quality scores.
What are the benefits of PPC Training?
After successful completion of PPC Google Ads training (PPC Page) course, you will be able to demonstrate proficiency in managing small or large PPC Ads accounts, ranging from 100 to Lakhs of keywords in a campaign account. Confidently develop PPC campaigns and PPC strategies to drive paid traffic and convert potential customers into leads or sales or increase ROI. Additionally, by the end of a successful PPC course, the students will also be equipped with the followings.
- Trained in Excel. Use excel formulas to carry out different analysis reports on a daily basis
- Analyse Campaign Performance for a Small/Medium/Large PPC accounts with ease
- Create PPC reports for Managements using Analytics Tools
- Strategic thinking towards business success with PPC Activities
- Implement better keyword research strategies
- Write compelling Ad copies around a given business niche
- Run different analysis report to interpret data and optimize the campaigns accordingly
- Best use of any given Pay per Click tools
- Improve presentation skills, personality development essential for professional career.
Who is eligible to learn Google PPC Marketing Training?
Anyone having the analytical skills, good in mathematics and hands-on excel usage can literally plan for a career in PPC Marketing, since it’s more of a stock & share market work. English becomes a top preference language skill since you’ve to create ads for better engagement with users on Google. Any B. Com, BCA, MBAs, BBM/BBA or interested in taking up a career in Google Ads can learn PPC.
Freshers, Graduates, Students, 10+2 pass out, Marketing Professionals, Working Professionals, aspiring freelancers and Business owners / Entrepreneurs who wants to learn digital marketing and pursue a career or profession in digital marketing can join this PPC Google Ads training course.
What's the trainer's profile providing training on this PPC course?
- Experienced PPC Expert Faculties with over 10 years’ experience in PPC Marketing handling Local & International clients for different Industry categories.
- Having teaching experience in PPC either Offline or Online classes
- They have managed live PPC Ads accounts and managed a monthly PPC budget ranging from few Lakhs to Crores of Rupees.
- Well versed in theory & practical understanding of managing PPC campaigns
- Certified in Google Ads
What all PPC platforms will be covered in this PPC Course Syllabus?
Platforms are Google Ads, Bing AdCenter, AdMob, Facebook Ads, Twitter Ads & LinkedIn Ads
When will the Live-Projects or practical get started?
Once the keyword analysis topic is over, the students are almost ready to work either on their own website or the site given by the institute.
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